October 24, 2026

Pennsylvania Enacts AI Ad Labeling Law

Pennsylvania Enacts AI Ad Labeling Law

Pennsylvania Governor Josh Shapiro signed a new law requiring AI-generated ads to carry clear labels, aiming to prevent deceptive practices.

The Artificial Intelligence Deceptive Advertising Act mandates that any ad significantly altered or created by AI must include a label in the same format as the ad itself. This applies to all forms of media, from TV commercials to restaurant flyers, ensuring transparency for consumers. The law is among the first of its kind in the nation and requires disclosures regardless of where the ad is created, potentially influencing other states.

Impact
The law aims to enhance consumer awareness but leaves room for interpretation, potentially affecting the broader advertising landscape.