Instagram Now Available on Apple TV

Instagram has expanded to Apple TV, offering users access to Reels and live streams on their living room TVs.

Instagram is broadening its reach beyond mobile devices by introducing its platform to Apple TV. The move follows previous tests of the service on larger screens, starting with a December 2023 launch. The company has since added support for Amazon Fire TV, Samsung Smart TVs, and Google TV. Recently, Instagram quietly rolled out an Apple TV app, making it available to users as of October 23rd. This update was noted by MacRumors, which identified the change in the App Store listing. Previously, the app was only compatible with iPad and iOS devices. The addition of Apple TV is expected to be a key part of Instagram's strategy to promote longer-form content and capitalize on the trend of microdramas. By integrating with smart TVs, Instagram aims to enhance user engagement and provide a more immersive viewing experience. This expansion reflects the platform's ongoing efforts to transition from short-form content to more structured, episodic formats.